Alaska Airlines Reposition Online Marketing and Sales
March 18, 2010 | Airline Flight, Airline Service, Airlines Companies, Airlines News, Aviation, Boeing
Alaska Airlines today announced a realignment of its marketing, sales and online commerce groups.
Joe Sprague, a 10-year veteran at Alaska Airlines, has been named vice president of marketing. Sprague will be responsible for the carrier’s overall marketing strategy as he oversees marketing communications, sales, reservations, food and beverage, customer care, the Mileage Plan frequent flier program and Board Rooms. Sprague will also retain responsibility for Alaska Air Cargo, a division he has led for the past two years.
Steve Jarvis, formerly Alaska’s vice president of marketing, sales and customer experience, will assume the new role of vice president of customer innovation and alaskaair.com. Read more
